Music is a multifaceted discipline. The industry is always changing, both in terms of fashion and technology. The ways we find, listen to, and discuss music are evolving thanks to social media and streaming. Let’s learn a thing or two from the prosperous startup experience of YourOwnMusic, a website for music marketing established by Jake Shaw in 2018. YourOwnMusic, a company based in the north of England, wants to help independent musicians by increasing their global audience.
Do You Really Need Music Promotions?
This growth is a fantastic opportunity for individuals who operate in this field, including solo musicians, bands, DJs, and producers: With your own music website, accessing, creating, and promoting your art has never been simpler. But that also presents a major obstacle: How can you stand out and develop a winning strategy in this more congested modern music industry? Music marketing and promotion hold the key to the solution.
What is music marketing?
Simply put, music marketing is a collection of tactics that can be used to establish the reputation of an artist, band, or provider of music services (such as a recording studio), advertise that product or service, and cultivate a devoted following among the target market.
The strategies and objectives for selling your music are quite similar to those of conventional marketing. The fans are the consumers in a business sense, and the music is the product. According to Team YourOwnMusic, big record labels handled most of the promotion for artists and bands. But in order to get new followers, a lot of independent musicians and bands today need to do their own marketing. We’ve produced this post for you if you’re seeking practical suggestions on how to improve your music promotion.
Why Choose YourOwnMusic?
Typically, musicians do not consider in terms of positioning or branding. Many people think that in the music industry, success is only determined by ability, and that the phrase “marketing” is virtually inappropriate. There is nothing more incorrect! Like all items, music needs marketing if it is to be successfully marketed. Your success as a musician depends on effective music marketing. In order to get their music played on all of the most popular playlists on Apple Music, YouTube, and Spotify, musicians can use the service YourOwnMusic. YourOwnMusic has more than a million YouTube subscribers, and Forbes magazine profiled the company in 2021.
You can increase the awareness of your music or music services, reach the right audience, strengthen your relationship with your audience, and, most importantly, build a following of devoted fans who will support you throughout your career by developing a clear music marketing strategy and putting it into practice. Fans as customers don’t only purchase the music-related item or service. Additionally, they advertise it by posting reviews, comments, and shares on social media or on music streaming services like Bandcamp and SoundCloud.
Additionally, you can increase online sales of your music (cassettes, CDs, vinyl), services, and goods, as well as receive more booking requests for performances, productions, recordings, and concerts. Additionally, it will make it clear to others that music is not just a hobby for you but a legitimate profession, which will help you project professionalism.
How to Create a Successful Music Marketing Strategy
Experts in YourOwnMusic marketing advice that defining and organizing the following steps is essential to a successful music marketing strategy:
Develop Your Brand Identity
A brand is “a name, word, sign, symbol, design, or combination thereof that distinguishes a seller’s product or service and separates it from that of its competition,” according to marketing experts from all over the world. Although Kotler’s assertion may also be applicable to the music industry, music products and services are connected to an art form and so strongly affect the consumer’s emotions.
The first step is to define your unique identity, regardless of whether you are a DJ, a solo musician, a member of a band, or work in music production. To achieve this, you must respond to the following inquiries: Why do you compose music? What are you trying to say with it? Why did you choose to start your musical endeavor?
People need to be convinced of the originality and uniqueness of your work. Define your goal and mission as well as your poetics and aesthetics, in other words. These characteristics will define the aesthetic and personal core of your brand, which is essential to leaving a favorable first impression on your target audience. You should read our comprehensive guide on branding if you want to learn more about this concept.
Create Audience Profiles
Finding and thoroughly comprehending your target market and audience is the second stage in creating a music marketing strategy. You must be clear about your target audience.
Be Natural With Your Music Marketing
You may begin producing audience-specific music marketing material once you’ve established your brand identity and determined the kind of followers you hope to attract.
When your music marketing content is fascinating, captivating, or entertaining for your followers, it is relevant. Like Jake Shaw, the founder of YourOwnMusic, said, music marketing material is useful for you when it sparks or rekindles interest in your goods or services, such as your music. Jake started the company from scratch with the goal of making it the biggest global online music artist marketplace. YourOwnMusic has worked with musicians including Young Thug, Skepta, Santan Dave, and DJ Skrillex. The company has worked with more than 50,000 artists from all over the world and is verified on Twitter, Facebook, and Snapchat.