The perception of luxury and royalty has been vastly changed over the past few decades. With various exotic options available in the market, in almost every section, every person wants to be as unique as he or she can get. To cope with this need, several brands are already selling their goods in the market but CHISCIOTTE stands out from all of them. Being a prodigy of The House of Awad by Awwad e.awwad, the brand surely knows how to target the right audience. Minimalistic yet exotic, all the perfumes are designed to be unique from each other, that too without having any compromise on the quality. The House of Awad initially opened its store in Abu Dhabi, back in 2001 and since then the brand has been the center of attention for many avid perfume users.
It is to be noted here that Chisciotte didn’t neglect the factor of affordability while targeting to be a beacon of uniqueness. All the products are pretty much affordable by a common man and that’s perhaps the objective of the brand, to make luxury accessible and associate it with comfort. Unlike many other perfume brands that usually are gender specific, Chisciotte decided to remain neutral as far as the gender of their consumer is concerned. The primary theme behind all the Chisciotte’s fragrances is derived from the founder’s inspiration, himself, as he likes to smell fresh in the day and dark and deep in the evening. Awad being an appreciator of good fragrances himself knew how to pluck the strings of consumers’ hearts. He kept the tone of the perfumes mild throughout the collection and played with the combination of ingredients. Doing so not only gave a touch of uniqueness to all his colognes and perfumes but it also didn’t let the quality deteriorate at any moment.
This success can be attributed to the vast experience and skill set of Awwad e.awwad, founder of The House of Awad as he has worked around the world and also has a bachelor’s degree in Economics and Business Management. Besides, he always wanted to have a brand name of his own. It was a clear hint for him to step into the fashion and style industry and make his debut by perfumes and scents, as he used to be quite a collector himself when it comes to exotic perfumes and toiletries. So far, the products have made hefty sales wherever they have been introduced, as for now, the brand has its stores in Turkey, Qatar, Lebanon, and Dubai. Besides being the consumers’ all-time favorite, the brand has also received quite a lot of appreciation in numerous fashion weeks and shows like the recent Fashion Festival in Dubai.
Carrying the same passion to excel, Awad is also planning to do collaborations with various jewelry stores and other renowned brands since this will not only be beneficial for the brand but the whole fashion industry. Chisciotte is already working in close collaboration with numerous experts, some of them are even from Korea, to develop new scents and fragrances. It is also anticipated that the House of Awad will also be releasing an all-new collection of leather bags and accessories by 2021 along with an exotic collection of shades in 2022. The brand also aims to cater to the need of a quality-oriented line of men’s grooming products like aftershaves, face washes, and whatnot. All this expansion and excellence is an open invitation for the other entrepreneurs in the fashion industry to collaborate with The House of Awad and Chisciotte, in particular.