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Audrey Marshall: The Creator Economy Pioneer Behind Thematic

by Carson Spitzke
February 25, 2023
2 min read
Audrey Marshall: The Creator Economy Pioneer Behind Thematic

Audrey Marshall is the co-founder & COO of Thematic, a community-driven platform that helps creators license music for their videos. Together with co-founders Michelle Phan and Marc Schrobilgen, the Thematic team has been leading the charge in driving innovative music discovery through the power of influence for the past 15+ years.

Audrey has been at the forefront of developing the creator economy. Since 2009, she has led digital strategy for music artists, content creators, and brands. From brand campaigns for Macy’s, American Cancer Society, and the L’Oréal luxe family of brands, to music-driven influencer marketing campaigns for Interscope Records, Warner Music, AWAL, and Taboo of the Black Eyed Peas (featuring creators such as Lexy Panterra, Blogilates, Mandy Jiroux, Matt Steffanina, and Seán Garnier), she in an expert in navigating the influencer marketing space.
Audrey has also developed and managed some of the leading beauty, lifestyle, and dance channels on YouTube.
Certified across the board with YouTube, Audrey has a specific focus on digital rights management for music assets, running multiple SRAV-enabled COs. She is passionate about working with other builders in the space for a more transparent digital rights ecosystem.

“Music is the soul of content creation. It brings videos to life and helps creators tell their stories in a powerful way. At Thematic, we aim to make music licensing easy and accessible for creators so that they can focus on what they do best – creating amazing content.” Audrey Marshall said.

Under Audrey’s leadership, Thematic has become a go-to platform for content creators looking to enhance their videos with music. The platform has helped creators post over 1 million videos, driving 34 billion music streams and $72 million in earned media value for independent music artists.

Audrey’s story serves as an inspiration for those looking to make a positive impact in the tech industry. Her hard work and dedication have led to the development of a platform that supports and empowers content creators. As the creator economy continues to grow, Audrey’s expertise and experience will undoubtedly be invaluable in shaping the future of the industry.

In the coming years, Audrey and the Thematic team aim to further their mission of connecting creatives and empowering them to achieve their full potential. With her vast knowledge and expertise in the influencer marketing space, Audrey is well-equipped to lead the charge in driving innovative music discovery through the power of influence.

You can learn more about Audrey and Thematic by visiting their website at https://hellothematic.com. You can also follow them on social media @hellothematic for updates and insights into the creator economy.

Disclaimer: The views, information, or opinions expressed by contributors in the articles are their own and do not necessarily represent those of The Influencer Age and its staff. The Influencer Age is not responsible and does not verify for accuracy of any of the information contained in the articles.

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