Having been featured on GQ, Forbes, and entrepreneur, Ross Jenkins is one of the most successful digital marketers on Upwork, the famous freelancing jobs platform. He’s been able to make more than 1 million dollars by providing his services as a freelancer and as the head of a reputable American Digital Marketing agency: DigitalME. His agency helps businesses and people to become more efficient and profitable through the automation of workflows and through the implementation of proven marketing strategies. Ross Jenkins has managed to take his brand to a completely different level by doing something many business owners and entrepreneurs wouldn’t dare as they consider it too risky: Hiring freelancers to perform core operations for his business.
During this pandemic, there has been a substantial increment in freelancers offering their services across the internet in great part due to the mobility restrictions and also because of the economic issues that made thousands of businesses go bankrupt. Many of these freelancers are very top professionals with years of experience working for big companies. This means there’s a great opportunity for businesses to get high-quality talent for a lower investment. And, as Ross explains. “There are unquantified benefits in hiring freelancers vs hiring employees: First. you’ll save many expenses related to contractual and tax obligations which will make your business much more solvent. Second, you get the chance to know highly-valuable people that can perform your business jobs better than a regular employee.”
According to Ross, that fact doesn’t underestimate or demerit the labor of traditional employees, but “it is true that you can get to know very professional and experienced people in a faster way by hiring freelancers. This is, in great part, thanks to the freelance platforms available that make it much easier to get in touch with highly-experienced people.”
And Ross knows very well about this: He’s a top-rated freelancer on Upwork, one of the top freelancer job platforms in the world with more than 140 thousand active clients. Ross’s numbers are impressive since he has managed to earn more than 1 million dollars and that is just on the platform as he also offers his marketing services through his agency website. Ross’s success as a freelancer and Entrepreneur has earned him recognition from prestigious magazines and websites such as GQ, Forbes, Yahoo, and Entrepreneur.
That’s why Ross sees in Freelancers a great potential for overcoming the collateral damages of the pandemic. According to Ross, freelancers also represent a great opportunity for businesses to become more efficient in their services since freelancers tend to be more goal-focused and they possess much more experience for specialized jobs. For example, “if a business requires to complete a certain task related to marketing, like for example creating a Facebook campaign, hiring a freelancer who is more specialized on the subject will make it much easier and less expensive than hiring let’s say a full-time digital marketer employee centered on a more general approach”.
Ross explains that following this method, small businesses and businesses with low financial support can save expenses and start making their business profitable during the first years which are the most difficult. “As all Entrepreneurs should know, the first years of starting a business are the most crucial and the most difficult. You need to prospect with a brand that is totally unknown to people, without previous clients, and with a website that is not well ranked.” Ross recommends freelancers as a way to overcome this. “Hiring freelancers to perform certain tasks that can help with your brand engagement and awareness. For example, there are freelancers that can help you with your social media campaigns and your content creation on-demand, meaning that you could hire their services on a temporary basis depending on your short-term goals”.
If you want to know more about Ross Jenkins, you can follow him on his social media: @rjoensk on Twitter, and Ross Jenkins on LinkedIn. Ross also shares his experiences and expertise by providing valuable resources for freelancers through his website, and through a mentoring program in which freelancers can learn how to become successful freelancers on Upwork. You can also look for his digital marketing services on Upwork and on his agency website DigitalME.cc.