The importance of making yourself known in the right social circles and letting some positive word out about your services, your business, or let alone yourself, has been direly neglected for years. But this decade is marked by social media, where you cease to exist in the business and professional communities if you do not maintain a positive outlook.
This very need has become more pressing in the post-COVID recession, where almost the whole world has shifted online. Among these demanding times rose two social media influencers and mentors, Dennis Koutoudis and Emily Pappas. Both of them are well known in online communities and are known to be connoisseurs of social media marketing and branding, especially LinkedIn.
After gaining years of experience in online marketing and advertising, Dennis Koutoudis cofounded LinkedSuperPowers with Emily Pappas. The aim behind laying the foundations of LinkedSuperPowers was to train business people, professionals, and even students to truly unleash the power of this diverse and influencing platform and use it to the best of their interests.
Of all the social media platforms, LinkedIn has been in the highlights for over some years now. As attractive and easy as it may sound, it requires some thorough understanding of the established social media norms and persisting trends. Unlike the rest of the platforms like Facebook, Instagram, Snapchat, and whatnot, LinkedIn has got a professional vibe of its own. Hence, not behaving professionally can be a big turn-off here.
Turning this game of LinkedIn awareness up a notch, Dennis and Emily also authored quite an innovative and non-cliché book together, The Superpower of Online Networking. The book addresses the branding and PR needs of many individuals out there who are seeking their very first job or wanting to switch their organizations/careers. Moreover, the book also provides sufficient guidelines to those who want to hire some innovative human resources for their companies.
One of the essential components of networking is the content you share and how you communicate with people. Sharing relevant posts alone can add a lot to your online PR. It will not only attract the people you want to communicate with, but it will also spread awareness about that topic in your social circle, hence fulfilling a social responsibility from your side.
Almost all the stakeholders and service providers are there on LinkedIn, and especially since the Corona outbreak, this trend has been more pronounced. Dennis and Emily both have a unique approach to their clients as they focus on making them self-sufficient in their branding.
Among their pronounced services include helping their clients finding potential investors for their ventures, managing their social profiles, broadening their digital horizons, and introducing them to newer social circles relevant to their fields. So far, the response has been quite encouraging for both of them as all the clients are pretty contented with the results they are getting using their strategies and methodology.
What differentiates Dennis and Emily from the rest of the competition is how they work with their clients. They first analyze your existing profile (if any), ask you how you want your image to be on social media. Then your skillset is analyzed, and they design/manage your profile to make it appealing to the concerned targeted audience. It is the reason that hundreds if not thousands have found their dream jobs through them. Besides, the expansion many individuals and even corporate firms have witnessed in their LinkedIn social circles and “Connects” is something worth appreciating.
With their offices located in London, New York, and Athens, they have a certified team of experts having seasoned industry analysts, skilled copywriters, personal branding experts, creative storytellers, top designers, and SEO specialists.
Dennis and Emily both believe that you need to be quite strategic and plan your every move to get the maximum out of LinkedIn. According to them, the most highlighted components of your LinkedIn profile include your decent profile photo and a description that best describes your current working position and your future aspirations. Besides, the skills you have mastered and the projects you have been a part of also matter. Showcasing these essential components in your profile can surely put you miles ahead of the competition.
To teach all this and much more, Dennis and Emily have also launched an online course, “LinkedIn Hacks for Job Seekers”. It caters to the needs of all the market segments and focuses on the job seekers in particular. It aims to help them build a strong network and getting concerned “Connects” to help them land their dream jobs.
Looking forward, Dennis and Emily aim to expand their circle of influence further to cater to the personal branding and networking needs of a bigger audience. As for now, their advice for the public is to take full advantage of this lockdown time. We all can use this time to rethink and reshape our careers, outlook, as well as expand our professional network accordingly.