The Influencer Age
  • Home
  • World
  • Business
  • Entrepreneurship
  • Technology
  • Entertainment
  • Featured
The Influencer Age
No Result
View All Result

Copywriter Shan Richardson is Disrupting the Industry With Her Personality Over Professionalism Approach

by Lewis Schenk
March 22, 2021
3 min read
Copywriter Shan Richardson is Disrupting the Industry With Her Personality Over Professionalism Approach

Not a day passes without you stumbling upon a website plastered with marketing jargon and sleazy salesmanship. If you see it everywhere, then it must be working on some level, right? Well, not exactly. The businesses that like to glorify this so-called professional copy are surprisingly those who have the worst conversion and sales rates.

There’s only one way for an up-and-coming business or brand to gain a competitive advantage when it comes to digital marketing, and it starts with finding a copywriter who understands the importance of human connection.  Here the help you capture the very essence of your business is Shan Richardson, founder of What Shan Wrote. 

Nobody tells a story better than Shan. Her passion for writing and the English language is unparalleled to anything else. Armed with nothing more than her wit for content-marketing and love for words, she’s facilitating busy businesswomen in the fashion, beauty, and wellness industry as leaders in their respective fields.

When you want to make it big as a small business, the way you present yourself can mean all the difference. “Be sure to taste your words before you spit them out,” a saying that couldn’t be any more true for copywriting. If you aren’t able to connect to your target audience on a personal level, nobody will be able to relate to your brand, leaving you with no conversion at all.

That’s where Shan’s personality over professionalism approach comes into play. Yes, she’s a content marketer—but the way she speaks doesn’t sound like a marketer in the slightest. She addresses her audience in simple, plain-spoken language, leaving lasting impressions while  crushing the competition.

Too many marketers fall for the same trap of sounding overly professional when writing copy. They make it all about the product when instead, they should be focusing on the target audience. Shan understands that for the copy to sell, it needs to acknowledge you as a person, understand your problem, and then provide you with an answer. We are all humans at the end of the day, not dollar signs. 

Besides building a reputation for herself as a beauty copywriter, Shan also aspires to be a strong voice within the Black community. Back when she started her career path, she was surprised to learn that she was one of few black copywriters in the industry. Black-owned businesses could really benefit from someone like Shan, a copywriter who knows how to speak to all demographics.

You’ll hear nothing but praise from former clients that turned to What Shan Wrote and her copywriting services. Shan believes in the power of community, which is why you’ll find her available round the clock to answer all your questions and respond to every comment. She isn’t afraid to admit her faults and even engage with her clients to talk about topics outside of her work.

Shan’s personality will bring you through the door, but once you see the full range of her copywriting capabilities, you won’t ever want to leave the house. Find her on her Instagram account or visit her website for further inquiries.

 

Disclaimer: The views, information, or opinions expressed by contributors in the articles are their own and do not necessarily represent those of The Influencer Age and its staff. The Influencer Age is not responsible and does not verify for accuracy of any of the information contained in the articles.

Related Posts

How Clubhouse is Changing Communication Patterns for SMEs
Business

How Clubhouse is Changing Communication Patterns for SMEs

March 22, 2021
Ubfit APP has National Certified Personal Trainers at your fingertips
Business

Ubfit APP has National Certified Personal Trainers at your fingertips

December 11, 2020
TheRealWine spreads his corporate wings in 2020 launching COGNAC luxury shoe line
Business

TheRealWine spreads his corporate wings in 2020 launching COGNAC luxury shoe line

December 1, 2020
Venus Rose: Reflecting Greatness powered by Human Evolution 
Business

Venus Rose: Reflecting Greatness powered by Human Evolution 

December 1, 2020
Who is Behind the Infamous Business Blurb Instagram Account?
Business

Who is Behind the Infamous Business Blurb Instagram Account?

October 25, 2020
CHISCIOTTE from The House of Awad, Smelling the Luxury A Dream of Awwad e.awwad
Business

CHISCIOTTE from The House of Awad, Smelling the Luxury A Dream of Awwad e.awwad

October 8, 2020
Next Post
How Clubhouse is Changing Communication Patterns for SMEs

How Clubhouse is Changing Communication Patterns for SMEs

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Trending Now

  • Vincent Wong: how I listed Wealth Dragons on the Stock Exchange

    Vincent Wong: how I listed Wealth Dragons on the Stock Exchange

    0 shares
    Share 0 Tweet 0
  • Dennis Koutoudis and Emily Pappas, Using LinkedIn The Right Way Making Your Social Profile Known in Just The Right Circles!

    1 shares
    Share 0 Tweet 0
  • How Clubhouse is Changing Communication Patterns for SMEs

    0 shares
    Share 0 Tweet 0
  • Why Art Is the Best Gift You Can Give.

    0 shares
    Share 0 Tweet 0
  • Chubbs Wilson Is The New Face Of Online Marketing

    0 shares
    Share 0 Tweet 0
The Influencer Age

The Influencer Age is a publication dedicated to motivating and inspiring people around the world by telling the real life stories of the Influencers in their respective fields, regardless of where they come from or who they want to become.

Follow us

RECENT NEWS

  • Dennis Koutoudis and Emily Pappas, Using LinkedIn The Right Way Making Your Social Profile Known in Just The Right Circles!
  • How Clubhouse is Changing Communication Patterns for SMEs
  • Eric Leire – The Key Biological Factors Which Contribute To Ageing
  • Vincent Wong: how I listed Wealth Dragons on the Stock Exchange

Inspiring Real Life Stories Straight to Your Inbox

  • Become a Contributor
  • Terms of Use
  • Cookies Policy
  • Privacy Policy
  • Newsletter
  • Contact Us

© 2021 The Influencer Age - All Rights Reserved

No Result
View All Result
  • Home
  • World
  • Business
  • Entrepreneurship
  • Technology
  • Entertainment
  • Featured

© 2021 The Influencer Age - All Rights Reserved