Copywriter Shan Richardson is Disrupting the Industry With Her Personality Over Professionalism Approach

Not a day passes without you stumbling upon a website plastered with marketing jargon and sleazy salesmanship. If you see it everywhere, then it must be working on some level, right? Well, not exactly. The businesses that like to glorify this so-called professional copy are surprisingly those who have the worst conversion and sales rates.

There’s only one way for an up-and-coming business or brand to gain a competitive advantage when it comes to digital marketing, and it starts with finding a copywriter who understands the importance of human connection.  Here the help you capture the very essence of your business is Shan Richardson, founder of What Shan Wrote. 

Nobody tells a story better than Shan. Her passion for writing and the English language is unparalleled to anything else. Armed with nothing more than her wit for content-marketing and love for words, she’s facilitating busy businesswomen in the fashion, beauty, and wellness industry as leaders in their respective fields.

When you want to make it big as a small business, the way you present yourself can mean all the difference. “Be sure to taste your words before you spit them out,” a saying that couldn’t be any more true for copywriting. If you aren’t able to connect to your target audience on a personal level, nobody will be able to relate to your brand, leaving you with no conversion at all.

That’s where Shan’s personality over professionalism approach comes into play. Yes, she’s a content marketer—but the way she speaks doesn’t sound like a marketer in the slightest. She addresses her audience in simple, plain-spoken language, leaving lasting impressions while  crushing the competition.

Too many marketers fall for the same trap of sounding overly professional when writing copy. They make it all about the product when instead, they should be focusing on the target audience. Shan understands that for the copy to sell, it needs to acknowledge you as a person, understand your problem, and then provide you with an answer. We are all humans at the end of the day, not dollar signs. 

Besides building a reputation for herself as a beauty copywriter, Shan also aspires to be a strong voice within the Black community. Back when she started her career path, she was surprised to learn that she was one of few black copywriters in the industry. Black-owned businesses could really benefit from someone like Shan, a copywriter who knows how to speak to all demographics.

You’ll hear nothing but praise from former clients that turned to What Shan Wrote and her copywriting services. Shan believes in the power of community, which is why you’ll find her available round the clock to answer all your questions and respond to every comment. She isn’t afraid to admit her faults and even engage with her clients to talk about topics outside of her work.

Shan’s personality will bring you through the door, but once you see the full range of her copywriting capabilities, you won’t ever want to leave the house. Find her on her Instagram account or visit her website for further inquiries.