The real estate industry has been changing rapidly over the past few years. The internet has made it easier than ever for people to find homes, but that doesn’t mean that real estate agents are going away anytime soon—quite the opposite, actually!
People still need help finding homes, and they’re more likely than ever to turn to someone with a professional license. Most real estate agents are very good in their area of expertise. They know their market well, have built up a solid reputation for themselves, and have cultivated valuable relationships with clients and colleagues. There’s no doubt about it: these people understand the business of real estate and are incredibly skilled at closing deals for clients.
But despite all this hard work, many agents still struggle to close enough deals each year to keep their businesses afloat—and that’s because there aren’t getting enough coverage.
Sabrina Stocker, CEO of Two Comma PR and public relations expert, shares 3 reasons why real estate agents need to prioritize PR to increase their transaction volume:
1. You need to be on the front page of Google
What is the first thing everyone does when they are looking to buy or sell a home and are seeking help? Exactly. They use Google to find an agent. If you can’t be found through search engines, but your competitors are, guess who will seal the deal.
As a realtor or broker, it can be tough to stand out from the competition in the real estate market. Leveraging press coverage is one way to build your brand and grow your business.
2. The more people you reach, the more transactions with new customers you will get
Press coverage helps realtors to increase visibility and reach new potential buyers and sellers who may not have heard of you otherwise. This kind of exposure can help you to reach a larger audience and generate more business. Additionally, press coverage gives you a chance to tell your story and build trust with potential clients. When people see that you have been featured in the press, they will be more likely to trust and rely on your services.
3. PR is an investment in your future
Finally, being featured in the press, it’s not just a one-time thing. When you receive press coverage, it will help you to build your credibility and authority as an expert in your field. That can lead to more referrals and continued business from satisfied clients.
Press coverage is a great way for realtors to show that they are knowledgeable and have a good understanding of the market.
Overall, there are many benefits for realtors who are featured.
In short, for realtors, being featured in the press is essential for success in the competitive world of real estate. It increases visibility, builds trust and authority with potential clients, and establishes you as an industry leader. So if you’re looking to stand out from the competition, getting press coverage is a must.
