RushOrderTees has specialized in hitting any deadline for custom apparel including t-shirts, hats, sweatshirts, and more for the past 18 years. Co-founder Michael Nemeroff has worked in the family business since the age of 17. Now, he is the CEO and is aiming to take the business to the next level by investing heavily in exceptional quality and customer service. ROT further distinguishes itself from the competition by its “printer first” mindset, as the business was born out of Michael and his sibling’s screenprinting expertise.
What inspired you to start your business?
Fear. My family’s lives were so uncertain. My parents’ business was failing, they were declaring bankruptcy, and the house was being foreclosed on. My parents didn’t have a plan because they were so close to the problem. Starting a business with my siblings was the best way I could see to help support my family.
When was a time you came close to giving up?
We were bringing in about $30K a month in revenue in our third year. It’d taken us a long time to get there, with my brother, sister and I working around the clock in a small warehouse to bring in every scrap of profit we could — only to find at the end of every year, we’d barely turned a profit.
We were all exhausted. I was 20 at the time, and decided I was ready to move on. But my brother forced me to keep working on it. I promised him I’d stay for a few more months, and that’s when we doubled down on our marketing efforts. Within a month, we went from making $30K to $200K. All the sudden, we were a million-dollar company. The growth was challenging since we didn’t have any employees at the time. The three of us were doing the selling, marketing, printing, designing, purchasing, shipping, cleaning, accounting and everything else all on our own.
It wasn’t easy, but I’m glad I stuck around.
Note: This article was originally published on London Daily Post.