- Social-media influencers are earning money online by promoting products to their followers on Instagram.
- Katy Bellotte, a YouTube creator and Instagram influencer, broke down how much she earns per sponsored Instagram post.
- Bellotte said rates varied based on what the brand is looking for and that, on average, she earns between $2,400 and $5,000 for a sponsored Instagram post.Many influencers earn the bulk of their money online by promoting products to their followers on Instagram and name-dropping brands on YouTube.Katy Bellotte, a social-media influencer and YouTube creator, started her YouTube channel when she was 14 years old on the floor of her parents’ bathroom.
“For my 16th birthday, I asked my parents for a tax ID number so I could start earning AdSense,” she told Business Insider.
Now, nine years and 470,000 YouTube subscribers later, Bellotte earns money through a variety of ways, with brand sponsorships at the top, she said. She earns money by placing ads on her YouTube channel and promoting products on her Instagram page (166,000 followers) and podcast “Thick & Thin.”
On average, Bellotte earns between $2,400 and $5,000 for a sponsored Instagram post, she said. For an Instagram Story slide, she asks for $500 per frame.
She said it was hard to pin down one exact rate and that, when working with a brand, Bellotte and her YouTube manager set a rate depending on the “sponsorship package.” A package typically includes one Instagram post, a story, and sometimes a 30- to 60-second mention in a YouTube video, she said.
Bellotte noted that this comes before taxes and she pays taxes quarterly. She saves 40% of every sponsorship paycheck for taxes, she said.
How Bellotte got started on YouTube
Bellotte’s first brand sponsorship was with the makeup brand BH Cosmetics. They sent her a $40 eye-shadow palette in exchange for a video promoting the product on her YouTube channel, she said.
“This was back when a brand could ask you to post something in exchange for a product,” she said, adding that influencers today charge for a video mention and should not accept free products as payment.
Bellotte doesn’t reach out to brands, she said. Most sponsorship opportunities come from the brand emailing her or from her manager, Matter Media Group, setting up opportunities for her.
The brand will either say what it wants, and how much it’s looking to pay, or pitch a concept. Bellotte and her manager then send back a proposal and cost.
“All of this is facilitated through my management,” she said. “I would not be able to handle the workload of this on my own.”
Her management receives a 20% cut, she said.